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Data shows that for small- to medium-sized profiles, placing hashtags in the caption gives them more engagement, while the same strategy results in the exact opposite for large Instagram profiles.
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The most-tweeted TV hashtag is #TheWalkingDead.The average hashtags tweeted daily is 125 million.Now let’s take a look at some of the hashtag records and all-time favorites: Based on Twitter’s research, ads that don’t contain hashtags get 23% more clicks.Furthermore, tweets with 1-2 hashtags have a 55% higher chance of getting retweeted.Tweets that use more than two hashtags experienced a 17% drop in engagement.Tweets that follow this strategy can get up to a 21% increase in engagement. The hashtag sweet spot for a tweet is 1 to 2 hashtags.Tweets with hashtags can increase engagement up to 100% (2x) for individuals and 50% (1.5%) for brands.Moreover, using hashtags on Twitter ads can be detrimental to your marketing goals. But it actually recommends a limit to the number of hashtags you use per tweet. The hashtag is technically called “octothorpe.”įor the platform that started it all, you’d expect Twitter to show more love for the hashtag.The word “hashtag” was officially added to the Oxford English Dictionary in 2014.The first-ever hashtag was #barcamp, sent by Messina on August 23, 2007.Twitter co-founder, Biz Stone, was fixing a tech issue to get Twitter back online when Messina walked into their office and made the suggestion of using the hashtag.Chris Messina, a web marketing specialist, is the inventor of the hashtag.Did you know that although the hashtag saw its birth on Twitter, the social network company wasn’t big on the idea at first? Also, if you want to impress all your nerd friends, you should call the hashtag by its technically correct name-Octothorpe.